Sixfootsix has designed and produced a promo and branding package to push ITV's interactive games service. The newly created logo is used in each sequence tying itself in with the games that the red button service can provide, such as pool, darts and solitaire. Characters from the games also interact with the logo to portray the service light-heartedly. Designers Joe Holman and Mark Rogerson used Illustrator, 3D Studio Max and After Effects to create the sequences. Creative producer Faye Ashton-Davies oversaw the project. The promo will hit ITV interactive from 2 June.
Sixfootsix has designed and produced a promo and branding package to push ITV's interactive games service. The newly created logo is used in each sequence tying itself in with the games that the red button service can provide, such as pool, darts and solitaire. Characters from the games also interact with the logo to portray the service light-heartedly. Designers Joe Holman and Mark Rogerson used Illustrator, 3D Studio Max and After Effects to create the sequences. Creative producer Faye Ashton-Davies oversaw the project. The promo will hit ITV interactive from 2 June.

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