Shazam Entertainment is moving into the broadcast sector and claimed it can improve methods for measuring royalties. The audio technology company has become famous for its consumer service which allows music fans to use mobile phones to identify tracks. The firm is to use its technology to integrate into existing airplay reporting techniques, and can provide rights organisations worldwide with better measurements for royalties from radio, TV and the internet. Shazam's Philip Inghelbrecht says the company will offer, 'significant cost savings and can assist both broadcasting monitoring companies and rights organisations'.

Shazam Entertainment is moving into the broadcast sector and claimed it can improve methods for measuring royalties. The audio technology company has become famous for its consumer service which allows music fans to use mobile phones to identify tracks. The firm is to use its technology to integrate into existing airplay reporting techniques, and can provide rights organisations worldwide with better measurements for royalties from radio, TV and the internet. Shazam's Philip Inghelbrecht says the company will offer, "significant cost savings and can assist both broadcasting monitoring companies and rights organisations".

Topics