S4C launches online guide to TV careers.

Welsh broadcaster S4C is launching a new online initiative aimed at explaining to teenagers the many different jobs in TV, writes Barbara Marshall. Designed by Welsh animation house Griffilms, the site takes a humorous look at the business and allows users to click on a range of animated television characters to get a description of their job. They can then click on another button which triggers a short movie of that person in their workplace. S4C chief executive Huw Jones came up with the idea which takes visitors through the whole production process, from pitching and commissioning, through production, right up to broadcasting and marketing.The website is due to go live in the first week of June.