Rugby League World Cup

Animation Blue-Zoo

Client Red Bee Media/BBC Sport

Brief Design and animate a trail to promote the Rugby League World Cup.

How it was done Stylised, low-polygon rugby giants invade the UK from all directions, playing a game of rugby across the countryside.

The promo was designed to be reversioned, so a bespoke version can be created for the final match featuring the two qualifying teams.

Without the budget for location shoots, the animators rebuilt landscapes in 3D using stock photography.

These were relit to create a grandiose mood, adding in explosions and debris as the giants crash about.

The sequence was modelled and animated in Maya and composited in After Effects by Charlie Batho. Dan Edgely was director, and Ben Mahon was the creative for Red Bee Media.

Watch it Now across BBC channels