Create a logo and title sequence with a youthful appearance for the annual entertainment show, which includes performers Shirley Bassey and Britain’s Got Talent winners Collabro

Royal-Variety-Performance

Design and animation Potion Pictures

Client ITV

Brief Create a logo and title sequence with a youthful appearance for the annual entertainment show, which includes performers Shirley Bassey and Britain’s Got Talent winners Collabro.

How it was done Head of design Nicholas Reyniers took inspiration from Peter Bingemann’s set design, which includes a coat of arms. Reyniers developed a style that was playful but also managed to maintain the grand, festival-like feel of the show. Throughout the piece, a diverse range of elements related to some of the show’s performances - including a unicorn and Routemaster bus - interact with one another before resolving into the final logo. The various elements were modelled, animated and textured in Cinema 4D and the full sequence was composited in After Effects.

Watch it Monday, 7.30pm, ITV

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