Robot Wars

Design Jump

Client Mentorn Scotland

Brief Create a logo, title resolve and programme graphics for the new six-part incarnation of Robot Wars.

How it was done The team were asked to create a logo that was “the same as previous years, but evolved”. It needed to be super-realistic, tactile and believable. The result is a futuristic robot logo that looks weathered through years of battling other steel monsters and features scarring and paint scrapes as well as technical info. Influences include Mad Max Fury Road, Blade Runner and Terminator. According to the design team, detail was the key to achieving the sense of scale necessary to represent the power and ferocity of the new robots. The logo was designed and composited in After Effects by Lee Jacobs and animated in Cinema 4D by Gerald Chrome and Mark Fairless.

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