Macquarie-owned Red Bee Media has been selected as the production partner for Chinese state television's coverage of this summer's Beijing Olympics.

The former BBC broadcast unit has signed a contract worth£1m and will design the title sequences and information graphics for an event that will be seen by the majority of the country's 1.3 billion population.

The work includes a stylised image of a diver set against the backdrop of the Water Cube aquatics centre in the Chinese capital.

The deal marks a breakthrough year for Red Bee in which it has opened offices in Beijing and Singapore. It was also the creative force behind the successful re-branding of UKTV channel Dave.

Topics