PSB debate: Michael Grade, executive chairman, ITV
“ITV is looking to find where the public interest and shareholder interest coincide. Where they coincide, we believe, is in the investment in UK production. We believe that the value of content is growing and growing.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now