Promax UK 2014 winners revealed

The awards, which took place on Friday, celebrate TV promos and marketing.

ITV fought off competition from Channel 4 and Quest, which picked up silver and bronze respectively.

The channel also picked up Gold awards for its House of Drama campaign in the Best Drama Promo category and for I’m a Celebrity…Get Me Out of Here in the Best Entertainment Promo category.

The Winners

Best Drama Promo (clip-based)

Gold Vikings UK Launch, A+E Networks UK

Silver Original British Drama, BBC Two BBC/Red Bee Media

Bronze Cilla, ITV

Best Entertainment Promo (clip-based)

Gold World Cup Campaign, Comedy Central

Silver Happy Birthday Doctor Who, UKTV / Red Bee Media

Bronze Celebrity Juice, ITV

Best Reality Promo (Clip-based)

Gold The Sloaney Way Is Essex, ITV

Silver Frisky Business, A+E Networks UK

Bronze The Valleys Series 3 Music Video Promo, MTV UK Creative

Best Factual Promo (Clip-based)

Gold JFK The Lost Tapes, Discovery Creative London

Silver ITV Documentaries: Stories That Need To Be Heard, ITV

Bronze Snapped, Universal Networks International

Best Sports Promo (Clip-based)

Gold World Darts Champion Ships D.A.R.T.S. BBC Sport BBC/Red Bee Media

Silver Anyone’s Game Wimbledon, BBC Sport BBC/Red Bee Media and Lucky Cat Production

Bronze Formula 1 Launch 2014, BBC Sport BBC/Red Bee Media

Best Children’s Promo (Clip-based)

Gold Monster Half Term, Nickelodeon UK

Silver Disney XD Ranger Animal News From Emmen, The Walt Disney Company Benelux

Bronze CBBC Heritage, BBC/Red Bee Media

Best Film Promo

Gold Film 4 Claps, 4Creative

Silver Virgin Media Can You Do This? Liberty Global

Bronze Frightfest, 4Creative

Best Graphic Design or Animation Promo

Gold Winter Olympics, BBC & RKCR/Y&R

Silver Shackleton Death or Glory, Discovery Channel Discovery Creative London

Bronze Radio 4 Extra Funny, BBC/Red Bee Media and MIE

Best Promotion for a Website Or Interactive Service

Gold Short Shorts, 4Creative

Silver BBC Playlister, BBC / Karmarama

Bronze Demand 5, Origami 5creative

Best Season or Stunt Promo Or Campaign

Gold Great Movies Music, Liberty Global

Silver Sochi, 4Creative

Bronze Doctor Who 50th Anniversary, BBC One BBC/Red Bee Media

Best Sponsorship

Gold A Million Ways to Die In The West, Fox Creative UK

Silver Lego Marvel Stunt Doubles, Disney Media

Bronze Channel 5 Family Movies Sponsored By Tetley Channel 5 / PPC / Dare London

Best on Air Ident Campaign (Out Of House)

Gold Film 4, 4Creative

Silver Viasat Tv1000 Idents, Viasat Creative Services

Bronze CITV “c” Things Idents 2014, CITV

Best Poster or Outdoor

Gold Dylan Thomas 100, BBC Wales

Silver Utopia 2, 4Creative

Bronze Perfect Storms UKTV, Yesterday UKTV / Red Bee Media

Most Innovative Use of Digital

Gold Sherlock Interactive BBC One, BBC/Red Bee Media

Silver The New Doctor Lands Youtube Game, BBC / Red Bee Media

Bronze Doctor Who 50th BBC One, BBC / Red Bee Media

Best Use of Sound Design

Gold Virgin Media This Is Awesome, Liberty Global

Silver Tinker Tailor Soldier Spy, Lucky Cat Post Production

Bronze ITV Documentaries Stories That Need To Be Heard, ITV

Best Use of Design

Gold Terribly Good Movie Season Teaser, NBC Universal International

Silver MTV Kick Off, MTV UK Creative

Bronze BBC Radio 4 Funny, BBC/Red Bee Media And M I E

Best Use Of Direction

Gold House of Drama ITV

Silver Grand National 2, 4Creative

Bronze Where the Entertainers Live, ITV

Something For Nothing

Gold A Town & Country Murder, A+E Networks UK

Silver Web of Lies Investigation Discovery, Discovery Creative London

Bronze Jampire, Turner Broadcasting

Best Cross Media Campaign

Gold Doctor Who 50th Anniversary BBC One, BBC / Red Bee Media

Silver Prey, ITV

Bronze Doctor Who Series 8 The New Doctor Lands BBC One, BBC / Red Bee Media

Best On Air Campaign Programme Promotion

Gold Abstract Art Season BBC Four, BBC / Red Bee Media

Silver Winter Olympics, BBC & RKCR/Y&R

Bronze Suits Season 3 UKTV Dave, UKTV / Red Bee Media

Channel Of The Year

Gold ITV

Silver Channel 4

Bronze Quest