The chief executive of automated television playout technology company Oasys has accused other equipment developers of using smoke and mirrors when trying to sell their IT-based playout systems.
In a blog entry on the subject of broadcast IT workflows, Mark Errington, who is also the company’s co-owner, argues that suppliers and users of broadcast equipment are “either ignorant of the extent that IT and broadcast equipment has merged or have a vested interest in deliberately providing misleading information.”
He goes on to ask why the supplier market spends “so much of its marketing time and effort not explaining how the solutions work, how they integrate and how you can use them?”
“Instead,” he says. “They try to point out limitations in the alternatives, not with facts, but with opinion, scare tactics, or an appeal that systems have some special form of engineering excellence when, in reality, there is a blend of IT and broadcast specific equipment in both [automated playout and playout automation] set-ups.”
To read the blog entry in full go to: All broadcast workflows are already IT based, get over it.
Oasys commissions automated television playout systems for news, film, music and entertainment channels. Its customers include the BBC, TBN in South Africa, Telesud in France and Euro 1080 in Belgium.
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