Design and develop new titles and branding for Newsround that are fresh and engaging while reflecting
that it’s a children’s news service on CBBC.

Newsround

Design BBC senior graphic designer James Mobbs
Client BBC Newsround
Brief Design and develop new titles and branding for Newsround that are fresh and engaging while reflecting
that it’s a children’s news service on CBBC.
How it was done Aligning the show to the BBC News core branding, Mobbs based his design on a ‘cats cradle’ of lines, but instead of place names, opted for multicoloured space orbs that fly out of a globe. Giving the design a glossy twist with bursts of texture, the adopted colour palette was made deliberately cool, mellow and contemporary to move away from the previous, more brash, neon/radioactive green and purple. New titles, on-screen furniture and templated graphics for daily use were all delivered. Kit used included Cinema 4D, Adobe After Effects and Adobe Illustrator. Composer David Lowe wrote the new theme music.
Watch it From 13 October, CBBC

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