All Multiplatform articles – Page 95
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Red Bull and YouTube partner for 23 mile skydive
Skydiver Felix Baumgartner is to attempt a record-breaking 120,000 foot freefall live on YouTube as part of a tie-up with Red Bull Media House.
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Twitter & C4 tie-up for Hotel GB
Channel 4 has forged a direct partnership with Twitter to boost activity around its forthcoming reality show Hotel GB.
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Monterosa tees up Ryder Cup for Sky
Sky Sports has partnered with second-screen expert Monterosa to launch a playalong game to support the Ryder Cup golf tournament.
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X Factor secures first ever PP deal
Samsung mobile phones and tablets will appear in the X Factor judges’ homes as part of the show’s first ever product placement deal.
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Olympics smashes iPlayer records
The Olympics ratings halo effect has continued to glow – by helping to smash viewing records on the BBC iPlayer.
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Robin Pembrooke joins Rightster
Robin Pembrooke, former ITV managing director of online and on-demand, is joining digital content distributor Rightster.
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YouTube star wins cosmetics sponsorship deal
YouTube star Emily Hartridge has secured sponsorship from cosmetics company Kyoku to make a series of self-produced online videos.
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YouView ready for major content push in phase two
YouView has had a “transformational effect” on the viewing habits of its first customers and is already gearing up for a second phase that will include the launch of a mobile app and the delivery of linear TV channels online.
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Barcelona becomes BBC Store
The BBC’s download-to-own service, codenamed Project Barcelona, is to be called BBC Store.
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Olympics fuel mobile video boom
The London 2012 Olympics have helped increase mobile video viewing by as much as 84% according to research of UK consumers.
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Question Time adds Twitter panellist
BBC1 is to extend the weekly Question Time line-up to a sixth panellist who will tweet their views throughout the programme.
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Report calls for a digital WoCC and rights return
The BBC should set up a digital WoCC and hand back the rights to multiplatform content as the default position, according to an academic report into the sector.
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BT take on TalkTalk with free YouView offer
BT is to offer new subscribers to its Infinity package a free Youview set-top box to rival the offer revealed by TalkTalk.
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BBC Connected Studio reveals first pilots
The BBC’s Connected Studio programme has invested in a series of prototypes including a “smart search” Weather service and a Cbeebies travel app.
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C4 to launch Hotel GB mobile game
Channel 4 is to launch a mobile game as part of its multiplatform strategy to support Optomen’s forthcoming factual entertainment series Hotel GB.
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Youview fees could be up to £200k
The largest content providers on Youview could be charged up to £200,000 per year to distribute an app on the IPTV platform it has emerged.
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YouTube chief to reveal content partners in Mipcom keynote
YouTube global head of content Robert Kyncl is set to use his keynote speech at Mipcom to reveal the partners that have landed up to £500,000 to produce content for the Google-owned platform.
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BBC set for radical shake-up
George Entwistle will kick off his tenure as BBC director general with a plan to radically reshape the corporation for a digital future.
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BT Sports could be among Xbox content targets
Xbox could be among the distribution platforms for BT’s forthcoming sports channel further to the creation of a role dedicated to managing content from ISPs and telcos.
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MTV to launch fashion website
Viacom International Media Networks is launching an international fashion and style platform across Europe in October.