A 30 second spot to promote MTV’s competition to win a trip to Malta, home of the Isle of MTV music event.

Isle_of_MTV.jpg

Creative: Kanoti

Client: MTV Networks Europe

Brief: Create a 30 second spot to promote MTV’s competition to win a trip to Malta, home of the Isle of MTV music event.

How it was done: Previous animations for the campaign have always used 2D hand drawn characters; this animation transforms them into hairy 3D models using a combination of 3ds Max and After Effects. The narrative pays homage Simpsons: Treehouse of Horror IV. The lead animator was Chris Packer.

TX date:  From 11 October on MTV.

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