Create the launch ident for the returning E4 superhero series

Post/VFX The Mill

Client 4 Creative

Brief Create the launch ident for the returning E4 superhero series.

How it was done The 10-second spot shows the characters side by side, lighting up from below like a battery, beneath a stormy city skyline.

A matte painting backdrop was created for the Misfits location, and the sky effect, by Flame artist Ben Turner, was chosen to create a ‘hyper-real’ feel. Seamus O’Kane was the colourist.

Watch it Now on E4

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