Creating a celebratory welcome home for the athletes

 

London 2017

Client FilmNova

Titles Jump

Brief Create a memorable opening sequence driven by the city of London and the legacy of the London 2012 Paralympics.

How it was done To create a celebratory welcome home for the athletes, the Jump team opted to hang giant flags bearing images of sporting heroes on iconic buildings in and around London. Action clips of the athletes are interspersed throughout the titles, acting as flashbacks to their moments of glory in 2012. The title sequence was designed and animated in-house at Jump using Cinema 4D and After Effects. Art director Russell Hilliard devised the concept. The flags were built and tracked by Sam Clark. The sequence was composited by Sam Clark and Callum O’Reillly.

Watch it Every day at 7.30pm, Channel 4

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