Supermodel Jodie Kidd is the face of a new campaign to promote the Fashion Targets Breast Cancer T-shirt for Breakthrough Breast Cancer. The ad, posted by Rushes and directed by Brave's Lucy Blakstad, shows Kidd facing the dilemma of what to wear on a big night out before finally finding her perfect outfit - the T-shirt. Shot on HDcam, the ad, which also features Kidd's dog Inca, is for cinema release, and Blakstad was surprised by the ease of the HD process. Colour and black and white versions were made, with Telecine done in Spirit by Marcus Timpson.

Supermodel Jodie Kidd is the face of a new campaign to promote the Fashion Targets Breast Cancer T-shirt for Breakthrough Breast Cancer. The ad, posted by Rushes and directed by Brave's Lucy Blakstad, shows Kidd facing the dilemma of what to wear on a big night out before finally finding her perfect outfit - the T-shirt. Shot on HDcam, the ad, which also features Kidd's dog Inca, is for cinema release, and Blakstad was surprised by the ease of the HD process. Colour and black and white versions were made, with Telecine done in Spirit by Marcus Timpson.

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