All Kate Bulkley articles – Page 4
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CommentMedia landscape is changing fast
Sir Martin Sorrell has left WPP and Facebook is under fire. What’s next? asks Kate Bulkley
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CommentHow TV can bite back at FAANG
Smarter use of viewer data and audience trust can counteract digital threat, says Kate Bulkley
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CommentMcCall is right to focus on data
ITV chief exec’s speech provided some clues to broadcaster’s future strategy, says Kate Bulkley
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CommentThink beyond the big pay days
Supporting domestic broadcasters is good for the content ecosystem, says Kate Bulkley
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CommentTV squares up to digital in ad war
Broadcasters are committing to better targeting to attract advertisers
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CommentNetflix’s cash changes everything
From content spend to OTT services, broadcasters are playing catch-up, says Kate Bulkley
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CommentTech firms must play by the rules
It’s time the likes of Google and Facebook took responsibility for their content, says Kate Bulkley
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CommentNew game, new rules for sport
Money is no longer the key factor when it comes to sports rights, says Kate Bulkley
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CommentShort-form content comes of age
Recognition at Emmys shows industry is finally taking format seriously
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CommentKiss of life for branded content
Advertiser funding is enjoying a resurgence as linear TV viewing wobbles
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CommentThe media fightback starts here
Traditional players are finding new ways to take on their digital rivals
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CommentCanada rises to Netflix challenge
The country’s relationship with the SVoD service is an example to us all, says Kate Bulkley
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CommentCommercial TV changes its tune
Collaboration and sharing of data is the new plan for rival broadcasters, says Kate Bulkley
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CommentLet billionaire battle commence
Digital giants’ increasing investment in originals could be a gamechanger
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CommentAmazon is tearing up the script
After Whole Foods deal, selling TV to viewers will never be the same again
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CommentA catch to safeguard the future
Discovery’s acquisition of Scripps is a nod towards TV’s changing reality, says Kate Bulkley
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CommentWinter’s coming for commercial TV
Broadcasters face big battles as ad spend falls and digital platforms grow, says Kate Bulkley
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CommentPlaying the digital name game
Branding is key in the online ecosystem and TV content is especially strong
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CommentTV takes fight to digital giants
Sky-Virgin deal shows the gloves are off in the battle for advertisers
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CommentDigital media is starting to bite
Creative solutions are needed to combat declining linear audiences