All Kate Bulkley articles – Page 3
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CommentTeaming up to beat the SVoDs
VoD and joint ad platforms can help broadcasters carve out a healthy future, says Kate Bulkley
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CommentStaying ahead of the game
Broadcasters have to think outside the linear box to keep pace with rivals, says Kate Bulkley
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CommentFight for rights is hotting up
Original programming is key to BBCS’ feud with Discovery over UKTV, says Kate Bulkley
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CommentNetflix faces bumpy road ahead
As rivals raise their game, the SVoD player needs to look beyond content, says Kate Bulkley
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CommentTV is facing a voice revolution
Broadcasters must up their game as Alexa and co start to kill off the remote, says Kate Bulkley
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CommentGetting into bed with advertisers
Broadcasters are wising up to the potential of airtime-for-equity deals, says Kate Bulkley
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CommentFans come first for broadcasters
User data is key to keeping hold of audiences and maximising revenues, says Kate Bulkley
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CommentWhy Sky is worth £30bn to Comcast
Acquisition gives US cable giant more ammunition in battle with tech players, says Kate Bulkley
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CommentWinning over a new generation
Competing with the tech giants means being creative with deals and IP, says Kate Bulkley
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CommentWhy are the FAANGs not biting?
Endemol Shine has attracted a wide range of bidders – but no big tech firms, says Kate Bulkley
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CommentThe magic formula for short-form
NewTV’s ‘freemium’ model could be the key to mobile video success, says Kate Bulkley
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CommentUKTV can be key to PSB alliance
Ownership and future strategy is just as important as Virgin Media spat, says Kate Bulkley
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CommentFlicker of vulnerability in Netflix
As the king of the streamers wobbles, will its competitors zoom in? asks Kate Bulkley
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CommentThey thought it was all over…
C4’s experiments with ‘contextual’ advertising put TV back in the game, says Kate Bulkley
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CommentMaths Men are the new Mad Men in a data-driven world
Cannes Lions shows where the power lies in the advertising industry, says Kate Bulkley
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CommentPower swings to rights holders
Discovery’s PGA Tour deal highlights rise of direct-to-consumer offerings, says Kate Bulkley
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CommentAI is rewriting the TV script
Focus groups are one thing, but could a machine ever replace the writer? asks Kate Bulkley
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CommentTime to tackle fake news threat
As the forthcoming GDPR shows, digital platforms can be brought to heel, says Kate Bulkley
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FeaturesStarting block for a revolution
The technology behind cryptocurrencies like Bitcoin could one day make broadcasters and OTT platforms obsolete
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CommentNetflix chases the grey pound
First it came for the 18-24s, now older viewers are in the SVoD giant’s sights, says Kate Bulkley