All Kate Bulkley articles – Page 13
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CommentFrom goggle box to Google TV
Google’s initiative could do for TV what its search engine did online.
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CommentLevelling the ad playing field
Changes to advertising rules must be acceptable to all - not just ITV.
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CommentFive learns art of compromise
FiveFWD avoids rights squabbles and makes money for both parties, writes Kate Bulkley.
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CommentUnlocking value from within
Clever product placement can improve the online viewer’s experience, writes Kate Bulkley.
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CommentFive’s future failing to add up
Parent RTL pledges support, but its belief in a deal seems optimistic.
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CommentKeeping up with the web
Opportunities online are huge, but are broadcasters being left behind?
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CommentProduct placement’s real value
Forget the gripes, product placement could help shows get noticed.
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CommentA fresh perspective on ITV?
Why 3D innovation could have Sky weighing a deal for ITV Studios.
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CommentWho pays the sporting price?
BT Vision warns of a lagging UK if Sky sports pricing isn’t tackled
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CommentITV hopes for happy new year
It may still need a boss… but the broadcaster has cause for optimism.
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CommentWill Facebook fans save ITV?
Archie Norman can cash in on loyalty generated through new media.
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CommentTV needs tax relief investment
Producers and fund managers alike profit from their relationship.
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CommentC4’s slippery YouTube slope
The broadcaster’s innovative deal may yet come back to haunt it.
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CommentReturn of the creative urges
Creativity returned to Mipcom last week, and with it, the money.
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CommentDon’t let the opportunity slip
Broadcasters need to get their houses in order for the industry’s sake.
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CommentTV is thinking outside the box
TV sets that plug into broadband could challenge pay-TV operators.
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CommentFilling Big Brother’s big boots
Forget creative renewal, Channel 4 will need a cash cow to replace Big Brother.
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CommentDeal or no deal? I’m a bit lost
Virgin’s UKTV indecision is muddying the Worldwide/C4 waters