All Kate Bulkley articles
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CommentKate Bulkley: C4’s YouTube strategy is a lesson in youth engagement
The broadcaster has shifted its mindset to harness the power of a company previously considered a rival
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CommentKate Bulkley: Why it’s not simply a case of either linear or streaming
Success for broadcasters depends on effectively using linear as a means to support a digital-first strategy
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CommentKate Bulkley: Big sporting events are key in ‘challenging’ ad market
Euro 2024 will provide a much-needed boost to ITV’s coffers during a difficult period for the commercial broadcaster
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CommentThe right business model is key to company valuation
Some major media firms are up for sale but what they are worth depends on how you see the market developing
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CommentMedia giants look to the past to build models for the future
Advertising tiers, windowing and licensing are all making a comeback as studios return to old formulas for success
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CommentKate Bulkley: It’s all change as media firms rethink their business models
Broadcasters are reviewing how their programming is curated and packaged in a hyper-competitive market
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CommentKate Bulkley: Broadcasters need to be smart to hook Gen Z viewers
The challenge is not only to come up with relevant content, but to find new ways to ensure it reaches the target audience
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CommentThe subscribers-at-any-cost model is no longer feasible
As consumers tighten their belts, streamers will have to embrace more traditional business models to survive, says Kate Bulkley
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CommentKate Bulkley: Now is the moment to hop aboard the NFT express
With the market currently standing at £14bn, NFTs offer a direct link to fans and fresh monetisation opportunities
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CommentProduction is booming – but it might not be permanent
Beyond 2022, there are questions about whether high spending can be sustained, and which streamers will survive, says Kate Bulkley
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CommentComparable data will benefit the commercial broadcasters
A cross-media measurement service puts TV in a better position to compete for advertising with the online giants, says Kate Bulkley
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CommentIt’s time to act decisively to rein in the streaming giants
Traditional broadcasters cannot compete with their deep-pocketed rivals without government intervention, says Kate Bulkley
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CommentRoku has the tools to make its mark in the streaming world
The US firm has evolved and its user relationships and advertising expertise put it in a strong position, says Kate Bulkley
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CommentWe must pressure government to do right thing on prominence
Broadcasters have to work with the global streamers or risk becoming irrelevant – but they have an ace up their sleeve
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CommentDiscovery+ is well placed to follow in Disney+’s footsteps
Factual broadcaster can leverage global linear channels and pay-TV relationships to boost streaming service, says Kate Bulkley
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CommentShift to on-demand gathers pace as pandemic strikes
Broadcasters that exploit their online services the quickest will win this particular battle, says Kate Bulkley
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CommentStakes high as the streaming wars heat up
Traditional players are playing catch up having lost power to digital players, says Kate Bulkley
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CommentC4’s Growth Fund must not become a Covid-19 casualty
Kate Bulkley says it is a lifeline to producers – and generates healthy returns
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CommentTurning the advertising ignition
Market on road to recovery as car showrooms open their doors
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CommentCovid-19 poses unprecedented challenge to TV
The route to recovery is uncharted and only innovation will guide broadcasters through the choppy waters ahead, says Kate Bulkley