Bought as part of a£250,000 upgrade, the new converter will allow ITFC to prepare content - including feature films - in both standard and high definition ready for transmission.
Films already converted include Wimbledon, Jaws, The Mummy and Unleashed.
David Willis, director of video operations at ITFC said: “We needed a solution that would address the issues of HD to SD motion interpolated conversion, colour space conversion and aspect ratio conversion capability.
"The Alchemist Ph.C-HD ticked all the boxes and additionally gives us the capability for cross conversions between HD and SD standards conversion and time code conversion. “
He continued: “Of critical importance too was the ability of Snell and Wilcox to commit to a very fast build and installation lead time. This enabled us to go live with our service to ITV with minimum delay.”
The Alchemist Ph.C HD is the latest addition in a re-furb that has seen the purchase of a Sony HD Cam SRW 5500 VTR and a suite with Dolby E 5.1 surround sound, Sony BVM D24 Grade 1 CRT HD monitor and a Final Cut Pro system.
ITFC provides broadcast services - including editing for compliance, QC, subtitling for hard of hearing and audio description - for all ITV's acquired material.
Available through the Red Button, ITV's HD service is a mixture of sport, movies and drama.
ITV broadcast director David Joel said "ITFC responded quickly and efficiently to our requirements and met all our deadlines in order to launch this exciting new service for ITV".
ITFC, part of the Elektrofilm group, provides digital media services, subtitling, audio description telecine, editing, Blu Ray and DVD authoring, mastering, QC, standards conversion and duplication.
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