Hit the Mic! already under option in numerous markets including UK and US
French giants Mediawan and StudioCanal have teamed up for a competition format dedicated to the world of sports commentators.
Produced by Canal+ and Mediawan’s French label Black Dynamite Production, Hit the Mic! – A new voice for sports aims to unearth the next voice of sports commentary.
The voice being sought out is one that is able to mesmerise audiences through the emotion of a sports match. The format can be focused on multiple sports disciplines and relies on casting compelling candidates with strong personalities and an ability to capture the audience’s attention.
The original French show Au Micro! sought to discover the next commentator for broadcaster Canal+’s coverage of the Champions League and fielded 10,000 applicants. It proved a success in the country and has since been renewed for a second series.
Mediawan and StudioCanal bill Hit the Mic! as the first “in the world entirely dedicated to the art of sports commentary”.
The format will be distributed simultaneously by Mediawan Rights and StudioCanal and has already been optioned in the UK, the US, Italy, Spain, the Netherlands, Finland, Germany, and several African countries.
Valérie Vleeschhouwer, managing director of Mediawan Rights, said: “We’re extremely excited to be continuing our strategic development around unscripted distribution with programmes of this quality.
“Hit the Mic! is a creative gem that brings together all football fans and beyond, combining real entertainment with a deep sport culture. The intelligence of this format also lies in its ability to adapt to a wide variety of disciplines and thus reach the widest possible audience.”
Anne Chérel, StudioCanal’s chief commercial officer, said: “We are thrilled to bring our expertise in international sales to support this innovative and ambitious programme. By partnering with Mediawan Rights for its distribution, we are confident in offering Hit the Mic! a wide variety of adaptations worldwide, also marking StudioCanal’s ambitions for formats and unscripted content.”
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