ANT1+ will house Greek originals alongside premium acquisitions from global distributors such as NBCU, ITV and Viaplay
Greek media giant Antenna Group has made its first foray into the direct-to-consumer market, launching streaming service ANT1+.
The SVoD, which launched in Greece and Cyprus on 12 April, will house Greek originals, first-run Greek features, exclusive international content acquisitions, and a library spanning series, documentaries, live music, kids content and films.
ANT1+ aims to differentiate itself in the local market with a strong originals slate, and launches with scripted drama Serres, written by noted Greek screenwriter Giorgos Kapoutzidis. It will be followed by the Greek-Turkish adaptation of hit Scandinavian crime format The Bridge – set in Athens and Istanbul, and The Friend, the debut series from Foteini Atheridou.
The streamer has a slate of original productions in development to follow in 2022, which it claims are “influenced by the cinematic quality of premium foreign productions”.
Additionally, ANT1+ has forged strategic partnerships with leading distributors – including NBCU Global Distribution, ITV and Viaplay – to be the exclusive regional streaming home of high-profile series such as Sky financial thriller Devils and Peacock originals Dr. Death and Intelligence, and Julian Fellowes’ ITV period series Belgravia.
The service will cost €7.99 per month following a free 14-day trial and three-month introductory price of €4.99.
Antenna Group’s chief exec, Bert Habets, said: “As the Greek TV market shifts to streaming services, the audience has the freedom to watch their favourite shows whenever and wherever they choose.
“Antenna Group, as a leading and innovative organisation with international knowhow, has been preparing for this shift in TV viewing behaviour and launches ANT1+ to offer state-of-the-art streaming service with exceptional content.
“We are very excited that ANT1+ is offering this unique viewing experience to all members of the Greek households.”
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