Design a title sequence for Reeves and Mortimer’s new BBC2 sitcom.

Titles Halfmanhalfpixel

Client Pett Productions

Brief Design a title sequence for Reeves and Mortimer’s new BBC2 sitcom.

The open brief allowed for a modern style blended with a retro piece.

How it was done Halfmanhalfpixel’s Tim Johnston pitched the idea of parodying The Good Life sitcom title sequence from the 1970s, which featured colourful bubble writing wrapped around a flower with the words being written on by a dove.

The dove was replaced with a toy rat, while the circular wiping motion that was used to bring on the text matched the original.

Cast members were placed behind period set walls with large holes punched in them as windows, matching the shape of the flower.

A retro music track was chosen to create an inviting and cosy feel, in contrast to the quirky graphics. All animation was produced in After Effects by Johnston.

Watch it Tuesdays, 10pm, BBC2

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