Guess this House

GFX Loop Creative

Client 12 Yard Productions for ITV

Brief Create the graphics for the daytime gameshow in which contestants attempt to guess the value of a property.

How it was done Loop creative director Keith Livingstone designed a spinning, stylised 3D house motif. In the title sequence, quirky Tim Burton-esque houses transform in architectural style as their front faces swing open to reveal their interiors. The sequence resolves to a house-shaped logo with the text placed within its rooms. All the animation was completed in-house using Cinema 4D to build the houses in 3D, with further compositing and effects added in After Effects. As well as the logo, titles, stings and on-screen gameplay graphics, Loop was responsible for designing the physical gameplay props that appear within the houses for the contestants to interact with.

Watch it Monday to Friday, 12.30pm, ITV