Create the graphics for the daytime gameshow in which contestants attempt to guess the value of a property.
GFX Loop Creative
Client 12 Yard Productions for ITV
Brief Create the graphics for the daytime gameshow in which contestants attempt to guess the value of a property.
How it was done Loop creative director Keith Livingstone designed a spinning, stylised 3D house motif. In the title sequence, quirky Tim Burton-esque houses transform in architectural style as their front faces swing open to reveal their interiors. The sequence resolves to a house-shaped logo with the text placed within its rooms. All the animation was completed in-house using Cinema 4D to build the houses in 3D, with further compositing and effects added in After Effects. As well as the logo, titles, stings and on-screen gameplay graphics, Loop was responsible for designing the physical gameplay props that appear within the houses for the contestants to interact with.
Watch it Monday to Friday, 12.30pm, ITV
No comments yet