Feature film facility Goldcrest Post is expanding its broadcast capacity, spending up to£200,000 as it pursues managing director Peter Joly's policy of diversification.
Feature film facility Goldcrest Post is expanding its broadcast capacity, spending up to £200,000 as it pursues managing director Peter Joly's policy of diversification.

Joly, who joined in March, has initiated a strategy of "more and smaller" suites to target broadcast and multimedia projects. Goldcrest now has six suites following the recent completion of a new mixing studio last month, which has so far been used for both DVD and PlayStation products.

A seventh suite, a large five-man booth with a control room, is due to be completed by February. Joly revealed that he will be bringing in an established dubbing mixer to staff the theatre but declined to add further details.

"It's foolish in this day and age to get stuck in one particular market as you become very susceptible to market shifts," he said. "By diversifying you don't get hit so hard by the changes that happen from international events and tax changes and you can build around the seasonal patterns."

The two new suites are aimed to cater to the broadcast market, leaning upon the features experience that Goldcrest has, according to Joly. He explained: "We've got a good reputation in features but we have moved away from television in the past few years. My strategy is to move Goldcrest back to using smaller suites that can work for broadcast without losing too much quality."

The current phase of redevelopment will include an expansion and refurbishment of Goldcrest's main theatre, which will reopen under Paul Carr, head of sound.

Theatre four is also being improved - within a fortnight its AMS DFC II desk will be upgraded to 48 faders and will be used on the animated film The Magic Roundabout.

Goldcrest has worked on titles such as Hotel Rwanda, Alfie, Star Wars Episode Three and The Bourne Supremacy.

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