Gravity Media Group, which owns Gearhouse Broadcast, Evolve Digital, Inertia Productions and Inertia Events Solutions, is to rebrand all of its businesses under the Gearhouse Broadcast name. Gravity Media Group chief executive John Newton insisted that the decision was made ?to make it easier for the group's clients to understand our full capabilities and present one face to the industry'. But a release from the company admitted that bringing the companies closer together would also help to ?reduce costs'.

Gravity Media Group, which owns Gearhouse Broadcast, Evolve Digital, Inertia Productions and Inertia Events Solutions, is to rebrand all of its businesses under the Gearhouse Broadcast name. Gravity Media Group chief executive John Newton insisted that the decision was made ?to make it easier for the group's clients to understand our full capabilities and present one face to the industry'. But a release from the company admitted that bringing the companies closer together would also help to ?reduce costs'.

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