FremantleMedia’s first attempt to create a new mass participation format debuts in Holland later this month, with the UK slated as the next potential market for the game show.
An HTML site has been developed to run in conjunction with Intuitie (Intuition), a multiple choice quiz show that will air on Holland’s RTL4.
Vice president of Participation Media at FremantleMedia Peter Cassidy said viewers will be encouraged to play along and that the format “couldn’t work without a second screen.”
“It’s for a daytime audience that can watch it at lunchtime with a coffee and play with and chat with friends online while they’re watching,” said Cassidy.
“This is the first step for us, and we’re really dipping our toe in the water with it. We believe there will be a lot of new entertainment franchises coming out on tables and second screens,” Cassidy said.
“We’ve already introduced the idea to ITV and the UK will be the first market we take it to after Holland,” Cassidy told Broadcast.
Intuitie viewers will be rewarded with prizes in the form of discount vouchers. Cassidy said the aim was to achieve an audience response rate of 10%.
“We’re not so focused on the ratings with this show,” said Cassidy, adding that it might require a slight shift in mindset for broadcasters to focus on the level of audience engagement rather than overall viewing numbers.
The first episode TXs on 26 September. Fremantle will present findings from the first transmissions of the show at Mipcom.
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