Sales of Freesat boxes have reached 100,000 within five months of the launch of the BBC-ITV digital satellite joint venture.

Summer events such as Euro 2008, Wimbledon, the Olympics and the UEFA Champions League have driven the take-up of both HD-ready and standard definition boxes.

The figures are published today ahead of the launch of digital television recorder Freesat+ in November.

The organisation is in talks with more manufacturers and retailers and plans to add further channels to the 130 currently available.

Freesat managing director Emma Scott said the focus now was on educating people that simply owning an HD-ready TV did not enable them to watch HD programming.

“Without an HD digital receiver connected to an HD Ready TV or an integrated TV with Freesat HD built in you can't watch an HD TV programme,” she said.

“For those people that already have a satellite dish installed, they may simply be able to take their Freesat digital box or integrated TV home and plug it straight in.”