Create the full visual identity for Channel 5’s new Football League highlights show.

Design Jump Design

Client Sunset+Vine

Brief Create the full visual identity for Channel 5’s new Football League highlights show.

How it was done Jump created the on-screen match graphics and everything from title sequence and break bumpers to stings, wipes and animated logo loops. For the titles, Jump built an oversized physical logo and shot real fans building it.

The oversized letters, constructed in polystyrene, were painted to match the digital logo design. The sequence was shot over two days in multiple locations, both indoor and outdoor, with complex wardrobe changes. Careful production management and storyboarding meant extras were reused throughout, keeping the shots as densely populated as possible. Extra letters and fans were added in post using Cinema4D and After Effects.

Watch it Saturdays, 9pm, Channel 5

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