Finecast
TV, meet data. Together, they’re creating the new golden age of TV advertising.
Contact info
- Tel:
- 020 7158 5000
- Email:
- info@finecast.com
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Next Steps for TV Advertising Measurement
How TV advertising fits into a fast-evolving landscape where online and on-demand advertising are growing fast
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What next for TV advertising?
A panel of industry experts gathered in Cannes to discuss how television can rise to the challenges of the digital, on-demand world
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Finecast: Audience data is the key
As viewers switch to on-demand, accurate audience data is more important than ever – and a new measurement tool from Finecast could be the answer
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Arrowing in on targeted ads
With addressable ads gaining a foothold in TV, our roundtable panel discuss how the medium can complement linear campaigns and grow TV as a whole
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Targeted advertising heralds new era of collaboration
Rival UK broadcasters discuss collaboration, competition and building addressable advertising to challenge online platforms