Artem and Clear Post-Production are behind the effects for the commercial launching the BBC's digital service Freeview, writes Barbara Marshall
Artem and Clear Post-Production are behind the effects for the commercial launching the BBC's digital service Freeview, writes Barbara Marshall.

Produced by BBC Creative Services and directed by top advertising director Tim Pope for agency Duckworth Finn Grubb Waters, the commercial features an array of digital face-offs as seen in Mission: Impossible 2. Thanks to latex masks created by Artem and Clear's post-production, famous names such as BBC foreign affairs editor John Simpson, EastEnders' June Brown and comedian Phill Jupitus each appear to turn into one another, symbolising the changing face of television.

The promo airs on BBC channels from Monday (4 November).

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