Endemol is claiming a UK TV first by shooting scenes from its new Channel 4 soap Totally Frankexclusively for mobile phones, at the same time as shooting the TV show.
Endemol is claiming a UK TV first by shooting scenes from its new Channel 4 soap Totally Frankexclusively for mobile phones, at the same time as shooting the TV show.
The indie has filmed 13 extra scenes using the same actors and writers, but they will only be made available through mobiles. Usually producers reversion TV clips for mobile phones rather than shoot separate content.
Totally Frank, which launches later this month on the T4 strand, follows the fictional lives of four girls forming a band and Endemol and C4 believe the target audience are perfect for the mobile phone experiment.
The TV series is produced by Initial and the mobile phone content has been made by Victoria Real, both Endemol companies.
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