New opening titles, updated logos and a refresh of the theme music
Rebrand Lambie-Nairn
Client ITV Creative
Brief New opening titles, updated logos and a refresh of the theme music.
How it was done The new opening titles were shot in HD with the aim of immersing the viewer in the heart of the village. They begin with a sweeping woodland shot leading to a glance inside three of the most iconic sets. The theme music has been modernised with a new orchestra recording. Sophie Lutman was creative director and Graeme Haig senior designer.
Watch it Monday to Friday, 7pm, ITV1
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