Emap Performance Design along with creative agency UP has produced the identity package for the FHM music TV channel. The spots, which feature female models in suggestive poses while assuming male-centric jobs, were designed to fulfil FHM's core values: 'sexy, stylish and useful'. The promo was shot in a studio to give a contemporary fashion feel and used classic string melodies to lend an offbeat sense of romanticism. Emap senior designers Marco Ammannati and Julian Marien collaborated with UP creative director Jamie Balliu to create 14 spots and break bumpers, which are on FHM TV now.
Emap Performance Design along with creative agency UP has produced the identity package for the FHM music TV channel. The spots, which feature female models in suggestive poses while assuming male-centric jobs, were designed to fulfil FHM's core values: "sexy, stylish and useful". The promo was shot in a studio to give a contemporary fashion feel and used classic string melodies to lend an offbeat sense of romanticism. Emap senior designers Marco Ammannati and Julian Marien collaborated with UP creative director Jamie Balliu to create 14 spots and break bumpers, which are on FHM TV now.

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