Managing director of Belgian and Luxembourg division promoted

Anouk Mertens

Global sports provider Eleven Sports has promoted Anouk Mertens to chief operating officer.

Mertens will also continue in her role as managing director of Eleven Sports in Belgium and Luxembourg, which she has held since October 2015.

In her new role, Mertens will manage budgets in all areas, review market performances and seek synergies and operational efficiencies across the group.

Eleven Sports Group CEO Marc Watson, said: “Alongside her Belgium and Group colleagues, Anouk has helped turn our Belgian operation into a strong and profitable business in a short space of time. We are delighted that she has agreed to help us improve our operations around the Group.”

Meanwhile, Eleven Sports has struck a deal with Scottish media group STV which sees STV act as exclusive digital sales agent for Eleven Sports across all digital platforms and sponsorship as they seek to grow their subscription sports service in the UK.

Digital broadcaster Eleven Sports is the exclusive home of La Liga and Serie A, broadcasting up to 20 live football matches every week. It also broadcast this year’s PGA Golf Championship as part of over 30,000 live hours of sporting action globally.

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