DTI secretary Byers asks for digital initiatives.

Department of Trade & Industry (DTI) secretary Stephen Byers this week called on broadcasters and retailers to work together to create 'a comprehensive digital TV action plan' to increase public appetite for digital TV, writes John Lewis.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now