Disney+ banks on existing IP strengths

thesimpsons_955266

This weekend at Comic-Con, Marvel announced that its series for Disney+ will follow-on and be an integral part of storylines from the studio’s cinematic releases. The move illustrates how much Disney+ is banking on gaining subscribers through utilising the wealth of IP at its fingertips.

This weekend at Comic-Con, Marvel announced that its series for Disney+ will follow-on and be an integral part of storylines from the studio’s cinematic releases. 

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now