Deluxe to prepare content for new ITV channels

Encore and ITV Be. The work, which includes ingest, transcoding, compliance edits, quality control, metadata and the creation of subtitle files and audio description, is part of a wider, on-going asset preparation deal between the two companies. ITV director of broadcast operations Helen

Stevens said: “We needed a partner that was agile enough to handle large volumes of content and able to scale up when we hit peaks, such as launching channels or delivering to additional platforms.”