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Creative agency: Addiction
Client: ShortsTV
How it was done: Addiction creative director Martin Delamere wanted to give the brand a more crafted, handmade feel than conventional, more corporate broadcast idents. The design is intended to echo independent and emerging film-makers' beg-steal-and-borrow approach.
Watch it: On Sky from 26 November
Ministers looking to help creative and AI sectors ‘grow and innovate together’
Execs from the BBC, ITN and C4 discuss moving from proofs of concept to integrating the technology into their working practices
PBS America, QVC, AMC Networks Interantional UK and GB News will be available next year
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