A campaign based around a teen reality show featuring kids from Cheshire.

Post house: Envy

Client: MTV

How it was done: the campaign was directed by Kathryn Duffy and designed by Carlos Carrasco. Footage was shot using a Red One camera. Editor Alex Holden cut the sequence and transferred the data files from the camera to an HDCAM SR tape. Jason Farrow graded the sequence and created the animated elements in Smoke.

Watch it: Sunday 12 October on MTV.