Consumers demand 3DTV for World Cup 2014

South_Africa_World_Cup.jpg

Source: Bongarts/Getty Images

Almost 60% of consumers expect to watch the 2014 World Cup via 3D TV, according to a poll conducted by sports broadcaster ESPN and trade body the Internet Advertising Bureau.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now