The BBC's production modernisation guru Andy Quested has revealed that he thinks that consumer interest in better quality television pictures will help to drive the amount of production done in HD by the broadcast sector.

The BBC's production modernisation guru Andy Quested has revealed that he thinks that consumer interest in better quality television pictures will help to drive the amount of production done in HD by the broadcast sector.

Speaking at the Broadcast High Definition conference in London this morning, Quested told a packed auditorium that "the domestic market will, as always, lead the way. As more people buy widescreen TVs and our sets get bigger our current broadcast format - PAL - will start to look jaded to viewers. The answer will be HD which affords better quality pictures.'

Quested went on to suggest that consumer interest in the quality of DVD would eventually lead to a demand for better resolution in TV broadcast. At present there are thought to be as many as 2.5 million widescreen TVs in UK homes.

Topics