All Comment articles – Page 189
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C4’s slippery YouTube slope
The broadcaster’s innovative deal may yet come back to haunt it.
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FlashForward: What next for TV
Alex Connock reports on the government’s C&binet conference on British digital creativity, revealing what Simon Fuller and Ashley Highfield had to say about the future of television.
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Mature attitude
With Sandi Toksvig the latest presenter to take a swipe at ageism in TV, as the BBC hunts for a more mature female newsreader, Geoff Motley considers the issue.
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Broadcast goes to the Prix Europa
The Prix Europa has established itself as one of the most important award ceremonies in the European broadcast calendar. So why does the UK continue to give it the cold shoulder? Katherine Rushton travelled to Berlin to find out.
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The dawn of Google’s dominance in video ads
If Google’s ambitions in online video advertising are realised, it will leave a much smaller share of the digital pie for everyone else, writes Michael Comish.
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Plugging into social networks
In the new multi-platform landscape, producers increasingly need to factor in social network tools to ensure their drama proves a hit, writes Tim Sealey.
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The art of pitching
Television needs to take the art of pitching more seriously, especially in today’s winner-takes-all media environment, writes Paul Boross.
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Hard times: Is this a new era of austerity or opportunity for TV?
As reports claim that Alan Yentob may be earning more than £500,000 a year, how can the BBC justify these extortionate salaries, writes Elsa Sharp.
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Invest in training or face extinction
Investing in TV’s current and future workforce will play a big part in whether companies evolve or face extinction, writes Peter Dale.
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Make content the focus of the BBC licence fee debate
Great content is more important than the level of the licence fee, says Alex Graham.
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ITV is gaining ground and holding its share
We’re obviously very grateful for Andrew Baker’s expert insight and his seven top tips for ITV - ‘Your mission, if you accept it’ (Broadcast, 09.10.09).
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Return of the creative urges
Creativity returned to Mipcom last week, and with it, the money.
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Acquisition of family values
IMG-Tiger-Darlow breakdown proves the importance of a shared ethos.
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Monster hit... must travel
In these days of straightened budgets, it is vital when making natural history films to come up with a concept that will not only guarantee you a hit in one country but that will travel well, writes Harry Marshall.
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Hooray for ‘Hollywould’
In today’s multiverse where everyone will soon be accessing IPTV alongside ‘ordinary’ programmes, it seems pretty sensible to mix hardcore information with a little fun, writes John McGhie.
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Seven tips to avoid ITV's self-destruction
Running ITV may seem like taking on a mission impossible - so potential CEOs should read former head of business affairs Andrew Baker’s seven tips to stop the network self-destructing.
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Confess and clean up the mess
Broadcasters - the BBC in particular - could learn from Letterman.
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Mipcom: A fine time to get together
The sun raised spirits at Mipcom and delegates warmed to collaboration.
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Bright future for sports online
Frustration for England fans but the future of broadcasting live sports via web and mobile looks bright, writes John Wood.
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Doc-makers need relationships to stay strong
Documentarians have something extraordinary to offer, but in tough times there is the need to cultivate partnerships to keep the good ship afloat, writes Beadie Finzi.