Channels spice up politics to woo viewers

Broadcasters are going to greater lengths than ever to jazz up this year's coverage of the general election, now just three weeks away, in an attempt to make jaded viewers watch election coverage.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now