Channel 4 dominates at Promax Awards

The broadcaster picked up Gold in the Best Originated Factual/News and Current Affairs category for Katie: My Beautiful Friends, Silver for Jamie’s Dream School and Bronze for Famous and Fearless.

Red Bee Media picked up 14 awards in total including eight Gold, two Silver and four Bronze, while Fox took home a total of 13 awards, including five Gold, six Silver and two Bronze.

The full list of winners:

Best Drama Promo (Originated) - sponsored by the BBC
Gold: Red Bee Media Luther - BBC One
Silver: Sky Creative/BSkyB - Sky 1 - Mad Dogs Launch
Bronze: Sky Creative/BSkyB - Sky Living - Bedlam

Best Drama Promo (Clip-Based) – sponsored by Rain Post Production
Gold: Sky Creative /Sky Atlantic – Boardwalk Empire
Silver: ITV – Kidnap and Ransom
Bronze: Red Bee Media – Torchwood Miracle Day – BBC One

Best Entertainment Promo (Originated) – sponsored by UKTV
Gold: Fox Michael – Jackson and Bubbles – The Untold Story
Silver: 4creative / Channel 4 – Street Summer
Bronze: Platform Post Production – Stephen Fry’s 100 Greatest Gadgets

Best Entertainment Promo (Clip-Based) 
Gold: RKCR / Y&R Big Moments
Silver: Comedy Central – Scrubs Season 9
Bronze: Red Bee Media – Precision Engineered Comedy – BBC Two

Best Factual / News and Current Affairs Promo (Originated)
Gold: 4creative / Channel 4 Katie: My Beautiful Friends
Silver: 4creative / Channel 4 – One Born Every Minute S2
Bronze: Discovery Networks Europe – The James Cracknell Trilogy

Best Factual / News and Current Affairs Promo (Clip-Based)
Gold: Red Bee Media   The Apprentice – BBC One
Silver: Discovery Networks Europe – Deadliest Catch
Bronze: 4creative / More 4 – True Stories: Cat Fish

Best Film Promo – sponsored by Non Stop Music
Gold: Film1 On Air   Get Your Freak On

Silver: Flux – Turner Classic Movies – Film Strip
Bronze: 4creative / Film 4 – Action Season

Best Sports Promo (Originated)
Gold: Channel One Russia Football. Russia – Ireland.
Silver: ESPN – ESPN Football Season Launch Promo 2011
Bronze: Brothers and Sisters – This is Football

Best Sports Promo (Clip-Based)
Gold: Red Bee Media US Masters Golf
Silver: Sky Sports, BSkyB – Thank you for the days
Bronze: Eurosport – WTA Toronto

Best Children’s Promo (Originated)
Gold: Red Bee Media Horrible Histories

Silver: Walt Disney Company – Phineas and Ferb
Bronze: Nickelodeon UK – Friendship Month

Best Children’s Promo (Clip-Based)
Gold: Nickelodeon UK Spongebob Apprentice
Silver: Turner Broadcasting – ScoobyWeek Summer 2011
Bronze: Red Bee Media – Cbeebies Bedtime Hour

Best Leisure & Lifestyle Promo
Gold: Discovery Networks Europe Ghost Lab
Silver: 4creative / Channel 4 – Mary Portas
Bronze: Sky Creative/BSkyB – Sky Living – Katie

Best Season or Stunt
Gold: Fox 9/11 Week
Silver: Red Bee Media – Everyone’s Home for Christmas – BBC One
Bronze: A+E Networks UK – A Fatal Feast

Best Use Of Design – sponsored by Red Bee Media
Gold: Sky Creative/BSkyB Sky Arts – Southbank Sky Arts Awards
Silver: Fox – The Wire
Bronze: Sky Creative/BSkyB – Sky Movies – Neverland

Best Graphic Design or Animation Promo
Gold: 4creative / Channel 4 Frankie Boyle’s Tramadol Nights
Silver: Fox – 9/11 Week – Paper
Bronze: Discovery Networks Europe – Megaquake

Best Use of Script or Copy – sponsored by Fox
Gold: Fox – Arrested Development
Silver: 4creative / Film 4 – Action Season
Bronze: MTV UK – H is for Heidi

Best Use of Sound Design – sponsored by Spark + Rumble
Gold: TNT Broadcasting Network SW (pam-pam-pam)
Silver: Fox – 9/11 Week – Paper
Bronze: ZAO TV Daryal – Kung fu saloon

Best Use of Music – sponsored by Universal Music
Gold: A+E Networks UK – Snapped
Silver: Discovery Networks Europe -Tyrannosaurus Sex
Bronze: Film1 On Air – Bloody Sunday

Best Use of Editing – sponsored by EMI Production Music
Gold: Film1 On Air – Get Your Freak On
Silver: Discovery Networks Europe – The James Cracknell Trilogy
Bronze: Film1 On Air – The Book of Eli

Best Use of Direction
Gold: Red Bee Media – Horrible Histories – CBBC
Silver: 4creative / Channel 4 – Street Summer
Bronze: 4creative / Channel 4 – Famous and Fearless

Best Use of Humour – sponsored by Turner Broadcasting
Gold: Fox – Michael Jackson and Bubbles – The Untold Story
Silver: 4creative / Channel 4 – British Comedy Awards – Lawyer
Bronze: 4creative / Channel 4 – Sirens – Beat Box

Best Radio Promo
Gold: BBC Radio – Cross Trails
Silver: 4creative / Channel 4 – Sirens
Bronze: BBC – St Carwyns

Something for Nothing – sponsored by Five
Gold: Discovery Networks – Europe Megaquake
Silver: Universal Networks International – Law & Order: Special Victims Unit, Season 13
Bronze: Travel Channel International – A Single Step

Best Newcomer – sponsored by Repertoire Music
Gold: Phil Ashley – Channel 5 Broadcasting
Silver: Channel 5 Broadcasting – Lucy Badger
Bronze: Comedy Central – Steve Seller

Best Print
Gold: 4creative / Channel 4 – Seven Dwarves
Silver: ITV – Injustice
Bronze: 4creative / Channel 4 – The Killing

Press / Public Relations campaign
Gold: 4creative / Channel 4 – Seven Dwarves
Silver: Fox – True Blood
Bronze: Fox – Defenders

Best Campaign – sponsored by Channel 4
Gold: Red Bee Media – Wallace and Gromit World of Invention – BBC One
Silver: 4creative / Channel 4 – Seven Dwarves
Bronze: 4creative / Channel 4 – Twist

Best Launch
Gold: MTV UK – Teen Dad
Silver: 4creative / Channel 4 – Jamie’s Dream School
Bronze: 4creative / Channel 4 – Famous and Fearless

Best Sponsorship
Gold: Turner Media Innovations – Lego Star Wars: the Clone Wars
Silver: Nickelodeon UK – Lego City
Bronze: Fox – Mini Cab / Coffee Shop / People’s Sound

Best Ident or Branding Device
Gold: 4creative / Channel 4 – Usain Bolt Ident
Silver: Sky Creative/BSkyB – Sky Movies – Transformers 2
Bronze: Sky Creative/BSkyB – Sky Movies HD Ident

Best Channel Branding Package - sponsored by addiction
Gold: Discovery Networks Europe – Discovery Channel Refresh
Silver: VIMN MTV World Design Studio Milan – MTV International Brand Refresh 2011
Bronze: Double G Studios – T4 Idents Comp.Mov

Best Foreign Language
Gold: Viasat Broadcasting UK – Final Leap
Silver: ZAO TV Daryal – Kung fu saloon
Bronze: BDA / Canal+ – The Event

Best Long Form or Marketing Tape
Gold: Nickelodeon UK I Heart Art – Umbrellas
Silver: 4creative / Channel 4 – Famous and Fearless
Bronze: Sky Creative/BSkyB – Sky 1 – Got To Dance 2

Best On Air Campaign – TV Promotion
Gold: TV 2 Denmark Sep 11th – The Day That Changed The World
Silver: Fox – Michael Jackson & Bubbles – The Untold Story
Bronze: RKCR / Y&R – A Day in the Life

Best On Air Campaign – Channel Promotion
Gold: Nickelodeon UK – I Heart Art
Silver: Comedy Central – Jim Jefferies on…
Bronze: Sky Sports, BSkyB – Sky Sports 20 years – Faces

Most Effective TV Promo Campaign
Gold: Red Bee Media – Horrible Histories
Silver: ITV – The Only Way is Essex
Bronze: Red Bee Media – Dynamo; Magician Impossible – Watch

Best On Air Media Planning
Gold: 4creative / Channel 4 – Hollyoaks
Silver: Channel 5 Broadcasting – The Walking Dead
Bronze: Discovery Networks Europe – The James Cracknell Trilogy

Best Direct Response Promo
Gold: Fox – The Walking Dead
Silver: Box TV – 4Music and Tuborg Liquid Sountrack Recruit
Bronze: Sky Creative/BSkyB – BSkyB – Sky Rainforest Rescue

Best Promotion for a Website or Interactive Service
Gold: TV 2 Denmarktv2.dk – we never sleep
Silver: Fox – National Geographic App
Bronze: Sky Creative/BSkyB – Sky News for iPad – imagine

Best Use of Digital Media – sponsored by BSkyB
Gold: 4creative / Channel 4 – StreetTag
Silver: Red Bee Media – Primeval – Watch
Bronze: 4creative / Channel 4 – Twist

Best Game or App – sponsored by ITV
Gold: Red Bee Media The Walking Dead – FX International
Silver: A+E Networks UK/Brothers and Sisters. – Londinium App
Bronze: 4creative / Channel 4 – StreetTag

Channel of the Year – sponsored by Deep East Music
Gold: Discovery Networks Europe – Discovery Channel