Create a strong brand for the CPL international feed that expresses the vibrancy and carnival nature of the event

Agency Liquid

Client IMG

Brief To create a strong brand for the CPL international feed that expresses the vibrancy and carnival nature of the event.

How it was done Using super-wide dynamic camera angles and vibrant flowing colour, Liquid melded together the ‘crop over’ carnival and the explosive nature of Twenty20 cricket.

The environment was created in Maya 3D using a low-polygon technique that gives an abstract, contemporary feel and movement.

The characters were created using traditional animation techniques, while the energy lines were created in 3D but with a 2D feel to tie the styles together.

The work was designed and directed by Harry Handyside, with Salva Gimenez working on the 3D elements and Simon Clarke on traditional animation.

Watch it From Thursday 1 August, BT Sport

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