Artem is behind the star of BT's latest ad - the singing and dancing chameleon that has prompted 50,000 calls from potential customers wanting to buy one, writes Barbara Marshall
Artem is behind the star of BT's latest ad - the singing and dancing chameleon that has prompted 50,000 calls from potential customers wanting to buy one, writes Barbara Marshall.
Designed by Artem's Simon Tayler for production company Blink and agency AMV.BBDO, the animatronic model features a full-size chameleon complete with a harmonica-playing ladybird. Tayler said it was a tough job: 'We had to cram all the servos, mechanics, cables and lights into a very small space - it was more like watch-making than normal animatronics.' In the commercial, the chameleon, which is in the shape of a novelty phone, sings and dances to Boy George's Karma Chameleon with its belly lighting up to the words 'red, gold and green'.
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