Broadcast Sport – Page 21
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News
Premier Sports completes Viaplay UK sport acquisition
Viaplay had originally acquired the business from Premier Sports in 2022
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Podcast: Lorton CEO Julian Bird on creating & financing sports docs
Bird spoke to Broadcast Sport ahead of the premiere of boxing docuseries Stable on BBC1
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FilmNova to produce 2024 Boat Race for the BBC
It’s been re-appointed by the BBC to produce coverage in collaboration with BBC Sport, of Saturday’s Men’s and Women’s Boat Races
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Wing unveils Sky Brown ad campaign for TAG Heuer
It centres on a custom-built half-pipe measured over four metres high and sat between two London double-decker buses
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Prime Video to air Premier League in Sweden and Denmark
The streamer will exclusively broadcast 38 live Premier League matches per season
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BBC & C4 dive in with British Swimming
Pair will air the British Swimming Championships, with BBC also showing Diving Championships
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How the IOC’s content is reflecting its gender parity at Paris 2024
Mary Byrne, editor-in-chief of Olympics.com and the Olympics Channel reveals how the organisation is preparing digital content for Paris 2024
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Genius Sports and HBA Media release horse racing fantasy game
Crown Jewels Racing Fantasy provides broadcasters with a gamification platform to engage horse racing fans with the world’s most prestigious races
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Sky Sports retains Indian Premier League cricket rights
It will show every TATA Indian Premier League and TATA Women’s Premier League match in a new four-year deal
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BBC Sport to kick off Women’s Six Nations
Gabby Logan, Sonja McLaughlan, and Lee McKenzie will lead its presentations
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EE turns to footballers to promote BSL
Bukayo Saka, Ella Toone, Harry Kane, and Mary Earps in Havas-produced video
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Comment
How we marketed The Hundred
Contented executive creative director Paul Reid reveals the thought process behind the cricket competition
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TNT Sports renews Premiership Rugby deal
Broadcaster will now air every game from the Premiership, as well as select Premiership Rugby Cup fixtures
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Voiceworks Sport adds exec producer Matt Tasker
Tasker has previously worked at Manchester United and Bauer Media
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Comment
How can brands approach the summer of sport?
Paul Briggs, SVP Europe at Silverpush, looks at possible strategies for brands over a busy summer
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WSL & Women’s Championship kick off Women’s Football Weekend campaign
Social campaign uses VFX to transform well-known landmarks
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DAZN adds PGA Tour Pass to MENA and SE Asia
Standalone subscription includes four feeds for PGA events
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BBC to air Lorton’s Stable boxing doc
Observational four-part series follows boxing royalty the McGuigans’ family gym
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Soccer Aid announces 2024 lineup
Frank Lampard, Stuart Broad, and Eden Hazard among those to feature