Broadcast Sport – Page 11
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Comment: Why Streaming is the new Olympic Gold for Advertisers
David Dembowski at ad-tech specialist Operative explains why this year’s games provide a testing ground for new ideas as fans transition from linear to Connected TV
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Comment: Virtual Production is a game-changer for sports advertising
Jason Blanc, director at Diamond View, explains why virtual production is a great fit for capturing sports-related branded content
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Carlisle United unveils D2C streaming service CUTV
The EFL League Two club will stream every league game live internationally on the platform, which has been created in partnership with Endeavor Streaming
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How the BBC produced Euro 2024 from Salford & Berlin
Dock10 hosted remote production in Salford while AE Live worked on the broadcaster’s studio in Berlin
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EFL aiming to create docuseries
Organisation has issued RFP for production, distribution and marketing of series about its competitions
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SailGP launches AR & VR app experiences
Fans will be able to watch an immersive 3D experience of the upcoming season four final
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C4 Paralympic campaign challenges patronising attitudes
It was created by Channel 4 in-house agency, 4creative and captures the reactions of people as they watch Paralympic sport
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Supponor acquired by TGI Sport
The company delivers virtual ads across thousands of live sports broadcasts worldwide
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How to Enter the Broadcast Sport Awards - 4 Top Tips
Broadcast Sport’s Jake Bickerton and Max Miller offer several tips on how to capture the judges’ imagination at this year’s Broadcast Sport Awards
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Quest takes London Formula E race free-to-air
Live coverage of the Hankook London E-Prix will be available to watch for free in the UK
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Sunset+Vine to make Kara Hanlon doc for BBC ALBA
The 45-minute film tells the story of British champion swimmer Kara Hanlon and her quest to qualify for the 2024 Paris Olympics
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ITV Sport renews AE Live deal
Company will continue to provide graphics across its live coverage
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Rakuten TV launches LGBTQIA+ documentary We All Play
The film will be free-to-air across Europe, from 18 July
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Courtois docuseries gets Prime Video release date
Trailer also revealed for four-episode series following career of Belgium and Real Madrid goalkeeper
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NEP reveals 2024 Wimbledon support
Over 90km of cable, 150 talkback panels, 93 Sony cameras and 50 EVS machines being used to broadcast tennis competition
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How FAST can help niche leagues & lower league teams
Tom Buffolano, head of business development at Tata Communications, sees FAST unlocking new audiences for smaller sports organisations
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WBD and Snapchat partner on sports content
The wide range of content includes a dedicated Olympics show featuring official highlights and behind-the-scenes footage every day of the Games
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TikTok to produce Esports World Cup content
Social platform has a dedicated hub for the competition
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Yospace shows value to advertisers of England v Slovakia Golden Kick
It was followed almost immediately by an ad break that became by far the most watched and most valuable of all ad breaks during the game